We've built and fixed go-to-market across 60+ companies since 2001. We bring the judgment you'd otherwise pay for in burn, so every dollar you spend correlates to capturing $ARR.
"Growth should be earned, not assumed."
60+ companies · since 2001 · $0–50M ARR
Since 2001, CISC has partnered with more than 60 venture-backed startups, emerging technology companies and enterprise software organizations across North America. From pre-revenue founders building their first commercial strategy to organizations approaching $50M ARR, we work with leadership teams to make better go-to-market decisions before expensive decisions become permanent ones.
Our advisory approach has been shaped by a combined 60 years of enterprise software leadership across sales, customer success, professional services, channels and revenue operations, spanning cybersecurity, AI, automation, ERP, CRM and analytics.
Every company reaches a point where yesterday's go-to-market model no longer supports tomorrow's growth. Some hire sales teams too early. Others invest hundreds of thousands of dollars into technology stacks they aren't yet ready to operationalize. Some spend critical investment dollars teaching themselves the craft of selling.
Our role is to meet each client exactly where they are today, objectively assess every aspect of their commercial engine, and design a go-to-market strategy that aligns with their stage of growth, available capital, customer maturity and long-term vision. Our objective isn't simply to accelerate growth. It's to improve capital efficiency.
Twenty-five years of pattern recognition, applied to your stage. Select what fits and we'll point to the engagement built for that situation.
A comprehensive assessment of your current market position and strategic recommendations for your next phase of growth, supported by validated market indicators.
2–3 weeksA complete redesign blueprint for the commercial operating model, focused on improving revenue efficiency and capital deployment.
3–4 weeksA strategic roadmap identifying where AI creates competitive advantage, new service opportunities, improved margins and long-term differentiation.
3–4 weeksTarget market prioritization, ICP refinement, positioning, messaging, commercial model and execution roadmap.
4–6 weeksA strategic blueprint showing where AI, automation, process redesign and organizational changes can improve capital efficiency while accelerating growth.
4–6 weeksEmbedded, accountable leadership driving execution against defined leadership and revenue performance goals, building operating cadence, team capability and systems designed to outlast the engagement itself.
6–12 months| Advisory engagement | What it solves | Typical duration | Primary outcome |
|---|---|---|---|
| Strategic growth assessment | Identifies why growth has slowed, where market opportunities exist, competitive positioning, AI disruption and strategic growth options. | 2–3 weeks | Comprehensive assessment of your current market position and strategic recommendations for your next phase of growth, supported by validated market indicators. |
| AI commercial transformation readiness assessment | Evaluates the entire commercial operating model, including go-to-market strategy, sales, marketing, customer success, partnerships and technology, to improve revenue performance and capital efficiency. | 3–4 weeks | Redesign blueprint for the commercial operating model, focused on improving revenue efficiency and capital deployment. |
| AI transition strategy | Determines how AI will reshape your market, products, services, operations and commercial model, and identifies new revenue opportunities. | 3–4 weeks | Strategic roadmap identifying where AI creates competitive advantage, new service opportunities, improved margins and long-term differentiation. |
| Market expansion strategy | Identifies the next growth markets, ideal customer profiles, industry verticals, geographic opportunities, partnerships and commercialization strategies. | 4–6 weeks | Prioritized expansion plan: target market prioritization, ICP refinement, positioning, messaging, commercial model and execution roadmap. |
| Capital efficiency assessment | Examines people, process, technology and organizational investments to maximize growth while reducing unnecessary operating costs and preserving capital. | 4–6 weeks | Capital efficiency and growth acceleration blueprint across AI, automation, process and organizational redesign. |
| Fractional advisory and leadership | Fills a senior GTM leadership gap when direction is defined but execution needs an accountable owner, without the cost or timeline of a full-time hire. | 6–12 months | Driving the team toward defined leadership and revenue performance goals, with durable systems and capability that outlast the engagement. |
It's revenue that never becomes predictable before the burn catches up. We've watched the pattern across 60+ companies since 2001. It's avoidable.
Sources: Harvard Business School / CB Insights · Bessemer Venture Partners 2025 · Craft Ventures 2025
We sit on your side of the table. Senior operators who have built and fixed commercial engines across 60+ companies, from pre-revenue to $50M ARR, across sales, customer success, professional services, channels and revenue operations, spanning cybersecurity, AI, automation, ERP, CRM and analytics.
"Every recommendation we make is one we'd stake our own capital on. That's the difference between advice and judgment."
We assess before we prescribe, matching recommendations to your stage, capital and customer maturity.
Seed, Series A and Series B growth companies across North America.
Strategic assessments, embedded operating leadership, and investor-facing advisory, sized to what the moment requires.
Build with intention, scale with confidence. Start with a conversation about where your go-to-market stands today.